‘SkillUP 2022’ | Workshop on Market Research and External Financing for Social Enterprises

In June, an online, in-depth virtual Workshop was held for MAs in all IPPF regions to delve deeper into these vital SE-related topics.  

It took the form of a three-day event and was conducted in three groups to accommodate the IPPF regions and time zones.


6th – 8th of June | AWR and AR | 29 participants from 12 affiliated organizations and 1 RO

9th, 10th and 13th June | SAR and ESEAOR | 24 participants from 10 affiliated organizations

14th – 16th of June | ACR, EN, SAR, AWR and AR |33 participants from 12 affiliated organizations


The sessions were live-streamed via Zoom from FPA Sri Lanka. Training methodologies comprised synchronous eLearning, trainer-led sessions, group collaboration projects, intermittent Q & A session, interactive discussions and experience sharing. As applicable to the sessions, simultaneous French and Spanish translations were provided together with workshop content materials.


Topics covered were:

Market research – By Prof. Bandara Wanninayake

How to determine readiness to do market research

How to conduct a market analysis

Types and Methods of Market Research

How to prepare a Marketing Plan

Orientation to the customized Market Research Framework that has been developed for IPPF MAs. It serves as a step by step guide on how to carry out a successful market research.  Click here to view.

Financing Social Enterprises – By Ranga Pallawala

Social Enterprise – Model and financing relationship

Why & when financing is required?

Financial instruments and financial sources

Striking a balance – requirement, instruments, sources

Introduction to Social Enterprise  – Experience sharing and open Q&A session – By Thushara Agus – Executive Director – FPA Sri Lanka

What is a Social Enterprise?

Points to consider when determining if your MA is ready to establish an SE

The need for diversification, SE idea options and the need to stay true to the SRH mandate

The Workshop aimed to:

  • Develop knowledge/skills on the mentioned topics 
  • Provide training on how to use the newly developed Market Research Framework  
  • Facilitate the opportunity to network and learn from MA colleagues and external resources 
  • Encourage cross-fertilization of ideas based on best practices shared 

Apersonalized Certificate of Participationwas awarded to the attendees via email. 

To view participant testimonials on their workshop experience, click here.

To view the highlights presentation video of the Workshop, click here.

Click here to view the Photo Album.

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